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FAN-TASTIC: TEXAS MOTOR SPEEDWAY ROLLING BACK PRICES FOR FANS ON COCA-COLA PRODUCTS FOR SAMSUNG 500 RACE WEEK Ø TMS To Shave 25% Off The Price Of 20-Ounce Coca-Cola Products For One Of
The Country’s Largest Sporting Events Texas Motor Speedway will reduce prices by 25 percent on all 20-ounce Coca-Cola bottled products throughout the entire Samsung 500 race week, beginning Thursday. The 20-ounce Coca-Cola soda labels and Dasani water will now be sold for $3 each. Those concession products previously sold for $4. “When was the last time you heard about a professional sports organization cutting the price on its biggest concession item?” Texas Motor Speedway President Eddie Gossage said. “Texas Motor Speedway has shown time and again that it is the champion of the people. We want to thank our concessionaire – Levy Restaurants – for helping show our fans how we appreciate them.” For additional information, please contact the Texas Motor Speedway Media Relations department at (817) 215-8520 or pr@texasmotorspeedway.com.
IROC RACE SCHEDULED FOR SAMSUNG 500 WEEKEND IN APRIL CANCELLED; TMS TO HOST DFW PREMIERE OF “DALE” IN ITS PLACE FORT WORTH, Texas (February 28, 2007): Due to a lack of title sponsorship, the International Race Of Champions (IROC) has cancelled its event scheduled for Friday, April 13 at Texas Motor Speedway, and speedway President Eddie Gossage announced today that the race will be replaced with a special viewing party of the much-anticipated motion picture, “Dale.” “Dale,” a documentary on NASCAR icon and seven-time series champion Dale Earnhardt, premiered recently in Daytona Beach, Fla., but Texas Motor Speedway will serve as the local market venue for the premiere of the movie in the Dallas/Ft. Worth area during April’s Samsung 500 NASCAR race weekend. The movie will be shown on five giant NextelVision screens situated on the speedway frontstretch and the screening is expected to begin at approximately 8:30 p.m. CT. The film is expected to play to one of the largest movie crowds ever and NASCAR NEXTEL Cup qualifying has been moved from 3:10 p.m. to 4:10 p.m. CT to accommodate the throng of fans who plan to attend both Dallas Morning News Qualifying Day and the screening on April 13. Fans attending this special event will be treated to a movie introduction and conversation with NASCAR team owner Richard Childress, for whom Earnhardt drove the legendary No. 3 GM Goodwrench Chevrolet, and FOX Sports NASCAR analyst Larry McReynolds, who served as the Daytona 500-winning crew chief for Earnhardt, among others. In addition, each fan will receive a collector’s edition “Dale” poster as well as enjoy a firework spectacular following the movie screening. “We looked to identify something special for our race fans to replace the IROC race and we thought the premiere of this much-anticipated movie in the Metroplex would be quite a treat,” Gossage said. “It’s great that Richard, Larry and a few other special guests will make this a memorable occasion for our fans that also have an opportunity to be part of one of the largest movie audiences ever. We’re honored that ‘The Great American Speedway!’ is the only track to be selected to show the film in this manner.” Narrated by legendary actor Paul Newman, “Dale” is a 100-minute documentary that chronicles not only the career but life of Earnhardt. The story is told through historic race footage, never-before-seen family home videos and past interviews with Earnhardt himself. Fellow NASCAR competitors, along with family and friends, weave an introspective look into Earnhardt’s life and the strong legacy he left behind. Produced with support and endorsement of the Earnhardt family and Richard Childress Racing, “Dale” is a collaborative effort between NASCAR Images and CMT Films. “Dale” is touring the U.S. with premieres in select cities throughout the year. All Texas Motor Speedway season tickets will be honored at the movie event, as well as individual tickets that were purchased for the IROC event. For those who have not yet purchased tickets for the activities surrounding April 13, Texas Motor Speedway is offering two ticket specials. For a $40 ticket, fans will receive a full day of racing action including NEXTEL Cup practice and qualifying as well as admission to the “Dale” movie. A $20 movie ticket also will be available for purchase at Gate 4 following the conclusion of qualifying. Race tickets, including some prime frontstretch seats, are still available for the Samsung 500 NASCAR weekend April 12-15 by calling (817) 215-8500 and by visiting www.texasmotorspeedway.com. For additional information, please contact the Texas Motor Speedway Media
Relations department at (817) 215-8520 or pr@texasmotorspeedway.com.
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